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Mobile Advertising in Israel Date: December 2008

Pages: 45

Price: $300

**Additional Discount for Mobile Monday Participants**

Description:

Mobile Advertising is considered as a promise for a long time but companies around the world find it hard to generate real profit out of it. The potential is clear and the entire market is now looking for ways to fulfill the potential.

Operators, advertising agencies, advertisers and platform enablers are trying to find the golden path and create a standard for mobile advertising.

The Israeli mobile market is considered a leading one, but as in the rest of the world it is still in the cradle when talking about mobile advertising. Several initiatives are trying to pave the way for the market such as Cellcom's "Zman is money" and similar services which puts Israel in the cutting edge of global mobile advertising.

In this report we are trying to determine what exist now in the Israeli mobile advertising market in comparison to the global market, and what the future holds.

The report is based on information gathered from various sources along with interviews with experts from the Israeli mobile advertising market.

Table of Contents:

• · Executive Summary
• · Introduction
• · Mobile advertising and the Israeli market
• · What is the share of mobile advertising in the Israeli advertising market
• · Leading mobile campaigns in Israel
• · What global consumers want? Is Israel different
• · Mobile Coupons in Israel and the credit crunch effect
• · Handset manufacturers Vs operators - In which portal should we advertise?
• · Mobile Search and the Google factor
• · Mobile payments and NFC - The real driver behind Mobile Advertising
• · The new Israeli spam law
• · Blyk - MVNO based on mobile advertising
• · Appendix1: Leading Israeli Mobile advertising platform enablers
• · Conclusion

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